Blog Archives

HTML Email Development Tips

It goes against every rule of modern web development best practices, but HTML emails need to be developed using Tables and inline styles instead of divs and cascading style sheets. Divs and styles will actually work in some modern email clients; however, not all will render a reliable result. As such, we must rely on the solid structure offered by

HTML Email Development Best Practices

An HTML Email is anything but basic HTML. Of course, that’s if you’re referring to basic HTML as it relates to current standards. HTML Emails follow the outdated standards of table based layouts and inline styles. It is nearly impossible to create an HTML email that will be pixel perfect across email clients, not to mention the original art files.

HTML Email Design Best Practices

Designing for HTML emails can seem drastically different than designing for websites. For instance, standard website conventions call for a 960px width, while the standard for HTML emails is only 600px. That’s over 1/3 narrower than a lot of designers are accustomed to. Sadly, the technology in a number of HTML email clients is years behind that of standards compliant