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HTML Email Development Best Practices

An HTML Email is anything but basic HTML. Of course, that’s if you’re referring to basic HTML as it relates to current standards. HTML Emails follow the outdated standards of table based layouts and inline styles. It is nearly impossible to create an HTML email that will be pixel perfect across email clients, not to mention the original art files.

Custom Font Implementation

There was a time when the only way that designers could be sure that text on a website would render as intended was to design around the limited selection of fonts known as “web-safe fonts.” If you wanted to venture beyond web-safe fonts, another option would be to create type as art work and display it as an image. However,

Font Stacking

Whether you choose to use webfonts, web-safe fonts or roll the dice that the majority of your viewers will be using the same font that you have chosen, you can benefit from a font stack. What is a font stack? A font stack is a list of fallback fonts that you specify in your CSS. It starts with your top